Since 1930, Vorwerk’s core business has been the direct selling of high-quality products. The Vorwerk product range includes household appliances (the Kobold vacuum cleaner and the Thermomix ® kitchen appliance) and the first-class JAFRA cosmetics. The akf banking group, the Vorwerk carpet factories and the HECTAS Group as an associate company all belong to the Vorwerk entrepreneurial family. Each division within the group shares the common goals of producing superior products combined with a total commitment to customer service. It is this ethos that makes Vorwerk so special.


Vorwerk employs 622,858 people worldwide, including 36,988 sales advisors and representatives in the household appliances segment, 573,528 JAFRA Cosmetics consultants, and 12,342 as employees. Vorwerk generated a business turnover totaling more than 2.8 billion Euros in 2012 and operates in 70 countries